Comments on: James Lovelock: “there will be a sudden shift to a new global climate … 5 or 6C warmer”

By: dannybloom

dannybloom — Thu, 26 Apr 2012 04:05:06 +0000

Steve, re “James Lovelock is in news because he is apparently backtracking on his climate doom views. If true, a remarkable turnabout – but based on no real evidence. I interviewed him some time ago saying climate change was happening much faster than any expected. Puzzling to say the least — …”
URGENT: Lovelock was in the news due to an MSNBC editor’s BS PR hype marketing team “faux interview” by telephone merely to hype new book sales for 2013. There was no news event, and tehre was NO REASOn for Brit reporter Ian Johnston with a T to call Lovelock for interview , from NYC to UK, unless some PR plant was involved. SEE? Lovelock did not backtrack anything about global warming being man made or climate chagne being REAL. he just said well, maybe my earlier time line was too ecentric, i said by end of century the end would come, nowi say i don[t knpw when but I STILL BNELIEVE in GW and CC. so nothing has changed. However, due to the unprofessional anture of the MSNBNC non story, the news went viral due to Internet blogs adn wow, both the right wing MORANo and WATTS and the leftwing has gone crazy saying how sick Lovelock was…..NO, Dr L is still in top form and NOTHING has changed, just the timel;ine time frame, as you know, from our 2008 interview at IPS, I always said time is more like 2500 AD
when the eff hits the fan….not now…..so Lovelock is now following my lead. SMILE…but he reamins my teacher and i remain “JL’s Accidental Student”, danny bloom, 1949-2032……

James Lovelock is in news because he is apparently KEY WORD: APPARENTLY! IN FACT HE DID NOT BACKTRACK MAIN ISSUE ……backtracking on his climate doom views. HE STILL IS DOOMSTER and WE MUST PAY ATTENTION……If true, NOT TRUE…..a remarkable turnabout NOT A TURNABOUT – but based on no real evidence. BECAUSE MSNBC HAD NO REAL EVIDENCE THSI WAS PR PLANT BY LOVELOKC”S BOOK EDITORS……i know thsi for a fact! ./……STEVE interviewed him some time ago saying climate change was happening much faster than any expected. THAT WAS GREAT INTERVEW./…Puzzling to say the least — NOT PUIZZLE NOW YOU KNOW THE REAL STORy./….danny

By: dannybloom

dannybloom — Thu, 26 Apr 2012 03:55:45 +0000

How the MSNBC Ian Johnston take-down article on James Lovelock
happened and why now? This week, this month. When in fact, there was no news event going on to report. I got the inside scoop here, if you care to know how MSNBC missed the boat on this one and threw a lopsided inside sinker that went nowhere and reported nothing but marketing hype for Lovelock’s 2013 book.

Since when did MSNBC get into the PR and marketing business?

Climate denialists are in Seventh Heaven this month, starting with Marc
Morano’s CLIMATE DEPOT, where news of MSNBC’s sorry and insipid take down of
global warming guru Lovelock by MSNBC editor Ian Johnston has gone gliral –
that’s global and viral mixed together for new portmanteau word. But
in fact, this was not a normal news story and that day was not a normal
news day.

Facts: Ian Johnston is not a reporter for MSNBC. He is an editor. On
his Twitter page, he admits as such. He writes: “I am an editor for
MSNBC.com, and I like to cover stories about [lists topics he likes,
one
of which is environment].” He appears to be a British man. He might even have an inside link to Dr Lovelock via school or family or PR trainging. We’ll know more when he tells the truth on how this non-story transpired. So far, he’s not talking, and he’s not answering my emails. Stonewalling again?

Two: he interviewed Dr Lovelock by telephone at his home in Cornwall,
England, from his news desk in New York. And there was no press conference.

Three: why did this telephone interview take place on that day when in fact
there was NO NEWS about
LOVELOCK or climate change that would warrant such a big news story?

By: dannybloom

dannybloom — Thu, 26 Apr 2012 03:55:11 +0000

Aha, Lovelock’s PR people at his publisher in London, or New
York, most likely know
Ian and in anticipation of Lovelock’s new book coming out in 2013, the
PR people asked Ian if he would
like to interview James Lovelock by telephone person to person in the
UK? Of course, Ian took the bait and ran with it. Great story too.
Interesting. But why NOW? It seems that the PR people wanted to create
a pre-publication BUZZ a good 9 months before publication in order to
create a waiting readership for the new book. A great PR move. Ian
fell for it. Ian did not report why or how the interview came about
and that is both unethical and unprofessional. But the PR team is
happy. And Ian got his scoop. And Dr Lovelock doesn’t mind, because he
is a great man and he’s always good for good quotse. Ian’s story
rocked. But
there’s a back story to the MSNBC story we need to know. Now you know it.

It was a PR stunt, a marketing set up, a news gimmick. And MSNBC fell for it.

Worse, the entire known blogosphere fell of it. Rightwing and leftwing. Marc Morano and David Roberts. Joe Romm and Ronald Bailey. But I did not. I know a faux story when I read one.

It’s called “reading between the lines.”

Still, the news IS interesting and good on Ian for telling it. Just
wish he had been more forthcoming about the genesis of the alleged
“story.” In fact, there was no story here. When the book comes out in
2013, yes, there
is a legit story then. NOT NOW. Now the entire story was pre-marketing
pre-publication bullshit to set the the stage for book sales later on.

By: dannybloom

dannybloom — Thu, 26 Apr 2012 03:54:36 +0000

You see Ron Bailey and David Roberts and Joe Romm and Marc Morano, if there really was a news value to this Lovelock story, then there would have been a press con in UK with ten top reporters there, OR Lovelock would have given his “get” to Andy Revkin at the New York Times or Seth Borenstein at AP in DC, but who cares Ian Johnston at msnbcm who is NOT even a reporter. this was an inside job, inside PR job, a savvy Pr drill to create pre-marketint bonanza for the 2013 book. Lovelock did not ask for this. His publishers sat it up and someone at his PR team knew Ian in NYc, Ian is Brit too, and that is how this non story evented……WHY AM I the only internet sleuth to figure this out. you all been had. had good!

By: dannybloom

dannybloom — Thu, 26 Apr 2012 03:54:06 +0000

Dear Mr. Bloom: Thank you very much for sending me your take on the Lovelock story. I am curious – are you arguing that Lovelock has not changed his opinion about the seriousness of man-made global warming? If he has, then that would seem to be newsworthy.
Best,
Ron Bailey
Science editor, REASON mag

By: dannybloom

dannybloom — Thu, 26 Apr 2012 03:53:27 +0000

dear Dan
This ie your blog about Lovelock fake interview news story PR hype is just utter nonsense.

Do You offer a single piece of evidence that Lovelock was misquoted by MSNBC? Not that I can see. Has Lovelock walked back his comments in the past few days? I can’t find that online either.

So your entire thesis is garbage. Famous people give interviews all the time. That’s what Lovelock did. He spouted nonsense before and he is continuing to spout nonsense.

You really lost a lot of credibility with me on this.

You might consider retracting your nonsensical story since you have offered no evidence whatsoever for your charges against me or Dave Roberts.

Joseph Romm
Senior Fellow
Center for American Progress.
Editor, ClimateProgress.org

By: dannybloom

dannybloom — Thu, 26 Apr 2012 03:52:02 +0000

Dr Lovelock has NOT backtracked on AGW or climate change, he still believes in it for sure but in the MSNBC non story which was planted news story PR hype by his publsiher for pre-order sales of 2013 book, to test the waters of public opinion, Dr L merely said that he was reframing his time line, that things won’t get bad in 2100 like he said earlier but much later, maybe 2200 or 2400 or 3500, he did not say time this time, but he still believes, don’t let the MSNBC non story spin fool you. Lovelock is for real. He is my teacher and i am…”James lovelock’s accidental student’ google it and see my take on MSNBC faux story here:

http://www.jewishboston.com/danbloom/blogs/3488-how-msnbc-s-ian-johnston-mis-reported-the-james-lovelock-non-story-that-went-viral

By: Andreas Andreopoulos

Andreas Andreopoulos — Tue, 24 Apr 2012 10:29:46 +0000

Western science has lost track in many fields so far, climate change being the most crucial one. Lovelock has always been a real open mind since half a century ago giving always a wider perspective to what is going to happen. The fact he makes negative predictions providing at the same time reasonable time margins (20 years, 100 years) has ever been faced by many as a SEP (Someone Else’s Problem). And yes – nuclear power is the ONLY short-term effective solution – willing or not.

Global Climate Change Crisis & Sustainability Panorama http://www.frogboiled.org – Metis Global Awareness Network Accredited Observer to the UNFCCC.

By: ‘Climate Apocalypse Around the Corner’ says Renowned Scientist « Stephen Leahy, International Environmental Journalist

Sat, 24 Apr 2010 15:24:53 +0000

[...] also my 2009 interview with Lovelock "I Hope We Are Civilised When Climate Disaster Hits” [...]

By: Robyn

Robyn — Sun, 28 Feb 2010 14:21:49 +0000

A guy who can advocate nuclear power obviously can’t have much of a care for the future in any case.