While thousands of people stood outside electronics stores for three, four and more days and nites last November to be the first to spend 600 dollars for the latest electronic video game console, how many would spend two hours protesting the inaction of their governments on climate change?

“There is increasing public support for action but I’m not sure there’s a willingness to do anything,” says Eileen Claussen of the Pew Center on Global Climate Change, a US environmental NGO working with business leaders and policy makers.

— see complete PlayStation 3 vs Climate Change story