“It doesn’t cost the world to save the planet” — Economist

mar 28 2015 mona loa C02 png

UXBRIDGE, Canada, Apr 22 2014 (IPS)

Hopefully, on Earth Day today, high-level ministers from all countries are thinking about what they can bring to the table at a key set of meetings on climate change in early May.

This will be the first opportunity for governments to discuss their proposed climate action plans in light of the final Intergovernmental Panel on Climate Change (IPCC) report released last week.

“There is a clear message from science: To avoid dangerous interference with the climate system, we need to move away from business as usual.” — Professor Ottmar Edenhofer

That report warned that carbon dioxide (CO2) emissions from burning fossil fuels are still rising far too fast, even with more than 650 billion dollars invested in renewable energy in the last three years. However, over the same time period even more money was invested in getting more fossil fuels out of the ground.

The latter investment is keeping humanity and the planet locked onto a devastating path of a global temperature increase of four to five degrees C, the IPCC’s Working Group III report warned.

Scientists and economists say that unlocking ourselves from disaster will require a massive reduction in emissions – between 40 percent and 70 percent – by midcentury. This is can be readily accomplished without inventing any new technology and at a reasonably low cost, reducing global economic growth by a comparatively tiny 0.06 percent.

“It doesn’t cost the world to save the planet,” economist Professor Ottmar Edenhofer, who led the IPCC team, said at a press conference.

It does mean an end to investments in expanding fossil fuel infrastructure as the annual growth in CO2 emissions from burning oil, coal and gas must peak and decline in the next few years. The atmosphere already has 42 percent more CO2 than it did prior to 1800.

This extra CO2 is trapping more heat from the sun, which is heating up the oceans and land, creating the conditions that spawn super storms and extreme weather. And it will do so for the next 1,000 years since CO2 is a very durable molecule.

Current emissions are adding two percent more heat-trapping CO2 each year. That will push humanity’s ‘CO2 contribution’ to 50 percent four years from now.

“There is a clear message from science: To avoid dangerous interference with the climate system, we need to move away from business as usual,” Edenhofer said.

The IPCC’s first report released last September as part of its Fifth Assessment Report (AR5) clearly stated once again that the climate is changing rapidly as a result of human activity and urgent action is needed.

This was followed last month with a strong confirmation that climate impacts are already occurring on every continent and throughout the world’s oceans. This second report warned that one of the major impacts will be declines in food production unless emissions begin to decline.

The fossil fuel sector, the richest in human history, appears to be ignoring the IPCC warnings.tar sands flag copenhagen sml0000

Earlier this month, oil giant ExxonMobil issued a report to its shareholders saying it does not believe the world will curb CO2 emissions and plans to extract and sell all of its 25.2 billion barrels worth of oil and gas in its current reserves. And it will continue investments hunting down more barrels.

“All of ExxonMobil’s current hydrocarbon reserves will be needed, along with substantial future industry investments, to address global energy needs,” said William Colton, ExxonMobil’s vice president in a statement.

The IPCC agrees oil, gas and coal will still be used in future but there is a CO2 maximum to have a reasonable chance of staying below two degrees C. That fossil energy cap won’t be enough to meet global energy needs so Working Group III recommends shifting to large-scale bioenergy and biofuels, waste incineration, nuclear power and carbon capture and storage (CCS).

These energy sources are controversial and risky. Large-scale bioenergy and biofuels needs huge areas of land and vast quantities of water and will compete with food production.

Studies show ethanol results in more emissions than burning gasoline. Even making ethanol from the leftovers of harvested corn plants released seven percent more CO2 than gasoline while depleting the soil, a new study revealed in Nature Climate Change this week.

The IPCC acknowledges bioenergy and biofuels can increase emissions, destroy livelihoods and damage the environment, says Rachel Smolker of Biofuelwatch, an environmental NGO.

“It is a shame they put so much stock in something that would make things worse rather than better,” Smolker told IPS.

Given all this, what climate action plans are governments going to propose when they meet in Abu Dhabi on May 4 and 5th? This is an informal ‘put your cards on the table’ regarding a new set of commitments on emission reduction targets and action plans to be made public at the U.N. Climate Summit in September.

Current reduction targets will not avoid four degrees C, most experts agree.

In hopes of getting countries to increase their reduction targets, U.N. Secretary-General Ban Ki-moon asked governments to bring new proposals to New York City in September. With the current U.N. Climate Change Convention meetings deadlocked on key issues, the New York Summit is intended to kick-start political momentum for an ambitious, global, legal climate treaty in 2015.

The May get-together titled the “Abu Dhabi Ascent” is the only meeting before the Summit where governments, and invited members of the private sector and civil society will come together to explore how to get ambitious action to reduce emissions.

The Abu Dhabi meeting will be a window into the future of humanity: ascent or descent?

first published as Charting a Course for Survival, or Oblivion?

High Seas Represent $148 Billion Carbon Sink But Overfishing is Destroying It

Tuna from the Spanish Purse Seiner
Tuna from the Spanish Purse Seiner

By STEPHEN LEAHY

Stephen Leahy's picture

 

Scientists estimate that phytoplankton absorb and bury more than 1.6 billion tonnes of CO2 in the seabed every year.

This would be news to readers of Canada’s Globe and Mail newspaper’s detailed two-page spread on the Global Ocean Commission report, which failed to mention this vitally important carbon reduction service (or that it is worth an estimated $148 billion a year).

Additionally, if governments ended fishing in the unclaimed oceans beyond 200-mile economic zones, near-shore fish catches would soar, even more carbon would be safely removed from the atmosphere and the oceans would be healthier said co-author of the study Rashid Sumaila of the University of British Columbia’s Fisheries Centre.

The high seas are like a failed state. Poor governance and the absence of policing and management mean valuable resources are unprotected or being squandered,” said David Miliband, co-chair of the commission and former foreign secretary of the United Kingdom.

The dollar value of all the fish caught in high seas is actually negative

Governments like Japan, Spain, the U.S. and China subsidize fishing fleets to destroy the high seas by overfishing and deep-sea bottom trawling to the tune of $152 million a year.

Here’s the kicker: The dollar value of all the fish caught way out there is actually negative when costs like fuel and subsidies are subtracted. Turns out high seas fishing fleets get 25 per cent of their income from subsidies according to a 2009 analysis by Sumaila.

Most would not be fishing the high seas without subsidies” Sumaila told DeSmog Canada.

Restoring ocean productivity

Fishing should be banned in the high seas, which represent 64 per cent of the world’s oceans just to protect and enhance its role as a carbon sponge, he said. But that is just one of 14 other valuable services the high seas provide humanity according their study, The High Seas And Us: Understanding The Value Of High Seas Ecosystems.

The study was commissioned by the Global Ocean Commission, an 18-month-old organization comprised of business leaders and former senior politicians including former Canadian prime minister Paul Martin.

The commission is calling for the negotiation of a new agreement under the UN Convention on the Law of the Sea to prioritize ocean health and resilience and restore ocean productivity. It also called for an elimination of subsidies on high seas fishing within five years.

The commission’s proposals also call for mandatory tracking of all vessels fishing in the high seas, a ban on the transshipment of fish at sea, measures to end plastics pollution and binding standards for the regulation and control of offshore oil and gas exploration and exploitation.

Carbon really does sink

Phytoplankton are the carbon-eating plants of the seas and pass on this carbon when they’re eaten. When organisms die in the deep seas, their organic matter ends up on the bottom of the ocean, which makes for an effective, natural carbon sequestration process.

Fishing is crippling this free carbon-removal system. This is especially true for bottom-trawlers that bulldoze the sea floor scooping up every living thing. Trawling is by far the most common fishing method and recent studies warn it’s destroying corals and the sea bottom leading to “long-term biological desertification.”

Last May, scientists writing in the journal Science called for an end to “the frontier mentality of exploitation” of the high seas and recommended a ban on trawling to protect the carbon-removal service and halt the decline in the productivity of the oceans. The amount of wild fish caught peaked 20 years ago.

About 70 per cent of fish caught inside the 200-mile limits spend some time in the high seas. If the high seas are protected those fish are likely to grow larger and become more numerous, benefitting near-shore fisheries, Sumaila said.

A number of studies of marine protected zones where fishing is banned or very limited show these areas act as baby-fish incubators increasing the overall population of fish.

If fishing was banned in the high seas, fisheries profits would more than double, the amount of fish would increase 30 per cent and the amount of ocean fish stock conservation would increase 150 per cent according to a study published in PLOS Biology last March.

Given the reality that fishing the high seas is a money loser, even a low carbon price could make a fishing ban valuable, not to mention the other potential benefits of regulating international fisheries. Sumaila said the $148 billion-a-year value of the high seas carbon sponge is a conservative estimate, and it could actually be as high as $222 billion.

Fishing and trawling bans have been proposed before. Last December the European parliament narrowly rejected a bottom-trawling ban on its vessels.

We need wide public understanding of the vital importance of the high seas to all of us,” concluded Sumaila.

Top 10 High Seas Fishing Nations (according to Sumaila’s study) in descending order:
Japan
South Korea
Taiwan
Spain
USA
Chile
China
Indonesia
Philippines
France

First published by DeSmog Canada Wed, 2014-06-25 10:01

Global Experts Call for Moratorium New Tarsands Development Until Climate, Environmental Impacts Assessed

Canada's tar sands projects visible from space
Canada’s tar sands projects visible from space

By STEPHEN LEAHY  Stephen Leahy's picture

A moratorium on any new oilsands expansion is imperative given Canada’s failure to properly assess the total environmental and climate impacts Canadian and U.S. experts say in the prestigious science journal Nature.

Even with a moratorium it will be very difficult for Canada to meet its international promise to reduce CO2 emissions that are overheating the planet according to government documents as previously reported by DeSmog.

Continuing to approve pipelines and new projects guarantees Canada will not meet the Harper government’s Copenhagen emissions reduction target,” said Wendy Palen, an ecologist at Simon Fraser University.

These are the plain facts Canadians need to be aware of,” Palen, a co-author of the Naturecommentary, told DeSmog.

Canadians also have no idea of the overall ‘big picture’ of the impacts of oilsands production and transport because each project is assessed in isolation.

In total more than 280 square kilometres of boreal forest and peatlands have already been eliminated to make way for oilsands development. That amounts to an area more than twice the size of the City of Vancouver.

According to a 2012 study the destruction of this region of the boreal forest – a natural carbon sink –released about 100,000 tonnes of CO2 that had been safely stored underground. And it also meant the end of the region’s ability to absorb some 58,000 tonnes of CO2 every year. Over a 20-year time span that’s 1,161,000 tonnes of CO2 that stays in the atmosphere – close to half the annual emissions of the City of Vancouver.

This does not include CO2 emissions from developing oilsands projects themselves nor the emissions from burning millions of barrels of oil produced there each year.

This piecemeal approach is like determining the risk of cigarette smoking by only looking at the potential harm from smoking one cigarette, environmental economist Mark Jaccard said.

As critics have pointed out during recent pipeline review processes, regulators like the National Energy Board do not consider the climate impacts of pipelines and oilsands projects. It’s considered ‘out of bounds’ Jaccard, another coauthor of the report, said.  Each project is presented as an ultimatum: approve the project or lose an economic opportunity, he said.

This approach artificially restricts discussion to only a fraction of the consequences of oil development,” Jaccard and 7 co-authors argued in the report. The authors represent an interdisciplinary group of experts in environmental science, economics, policy development and decision science.

What Canada and the U.S. need is a “more coherent approach” to evaluate all oilsands projects and pipelines in the “context of broader, integrated energy and climate strategies.”

But first Canada and the U.S. need to impose an immediate halt to new oilsands developments and related pipeline construction, the authors write. (The U.S. is considering developing its own oilsands in Utah and elsewhere). Then the two countries can jointly develop a strategy that allows energy developments to proceed only if they are within environmental limits and respect other national commitments to human health, social justice and biodiversity protection.

However this strategy would need a formal, legislated acknowledgement of the reality that oilsands development impacts the climate. It also should create either a carbon tax or cap-and-trade mechanism to ensure the oil industry absorbs “the full social costs of carbon combustion.”

Finally this strategy should assess the full range of potential impacts compared to alternatives. And it should include the options of saying ‘no’ to a project.

Former Secretary of State Hillary Clinton said Canada and the U.S. need to co-ordinate their climate policies in an interview on the CBC’s The National last week. She acknowledged we need to get beyond project-by-project approvals.

With new regulations on power plants, the U.S. may be on its way to meeting its Copenhagen emission reduction target, which is identical to Canada’s.

While Prime Minister Harper “clearly doesn’t care about climate change,“ Jaccard told DeSmog,  President Obama does and could make approval of the Keystone XL pipeline contingent on Canada meeting its 2020 target.

Economists around the world now agree the costs of carbon pollution far outweigh the benefits,” Jaccard said.

First published by DeSmog Blog Canada Thu, 2014-06-26 12:19

 

 

Free Public Talk on How You Consume 2000 Gallons of Water Every Day

Stephen Leahy sml

 [I will be in the L.A. area Feb 9 to 16 and available for interviews and book signings – Contact me

Critically Acclaimed New Book Investigating The Enormous Amounts Of  ‘Hidden’ Water We Consume Every Day

It takes more than 7,600 liters (2,000 gallons) of water to make a single pair of jeans. That morning cup of coffee required 140 liters (37 gallons) of water before it found its way to your table—water that was used to grow, process and ship the coffee beans. When we spend money on food, clothes, cellphones or even electricity, we are buying water  — a shockingly large amount of water.

WATER IS MORE VALUABLE AND USEFUL THAN OIL

Your Water Footprint: The Shocking Facts About How Much Water We Use To Make Everyday Products reveals how water is essential to our way of life in ways we never imagined. While water usage continues to soar, shortages now affect more than 3 billion people including millions of Americans and Canadians. A decade from now 3 out of 5 people will face water shortages.

Your Water Footprint provides essential information to reduce your water use which will help you save money, be prepared for shortages and ensure our children and grandchildren will have abundant fresh water.  Water-wise choices is all about smart substitutions and changes, rather than sacrifice and self-denial.

 

“…a brilliant and shocking exposé on precisely how much water we use…” – Publishers Weekly

…exceptionally lucid narration with arresting, full-page info graphics”  — Booklist

Your Water Footprint:  The Shocking Facts About How Much Water We Use To Make Everyday Products

October 2014 Firefly Books, 160 Pages, 125 Unique Infographics only $19.95 Paperback (Also avail in hardcover) Order today

In US:  AmazonPowell’s Books; Barnes&NobleIndiebound

Canada:  Chapters-Indigo Signed copies avail at Blue Heron Books – Stephen’s home town bookstore; In Ottawa visit the legendary Octopus Books

UK:  WH SmithAmazonWaterstones

Australia: Angus & RobertsonBooktopia

New Zealand: Mighty Ape

Water is far more valuable and useful than oil

Average water footprint of bottle of cola
Average water footprint of bottle of cola

The water footprint of a half-litre bottle of water is 5.5 litres – yet well over a billion people live in areas with chronic scarcity

By Stephen Leahy

I have a confession: I knocked back 320 pints at the pub last night. I actually only had two shots of a decent single malt but it took 320 pints of water to grow and process the grain used to make the whisky. That’s a whole lot of water considering the average bathtub holds 60 to 80 litres.

Even after 20 years of covering environmental issues in two dozen countries I had no idea of the incredible amounts of water needed to grow food or make things. Now, after two years working on my book Your Water Footprint: the shocking facts about how much water we use to make everyday products, I’m still amazed that the t-shirt I’m wearing needed 3,000 litres to grow and process the cotton; or that 140 litres went into my morning cup of coffee. The rest of my breakfast swallowed 1,012 litres: small orange juice (200 litres); two slices of toast (112 litres); two strips of bacon (300 litres); and two eggs (400 litres).

Water more valuable and useful than oil

Researching all this I soon realised that we’re surrounded by a hidden world of water. Litres and litres of it are consumed by everything we eat, and everything we use and buy. Cars, furniture, books, dishes, TVs, highways, buildings, jewellery, toys and even electricity would not exist without water. It’s no exaggeration to say that water is far more valuable and useful than oil.

front cover resized1A water footprint adds up the amount of water consumed to make, grow or produce something. I use the term consumed to make it clear that this is water that can no longer be used for anything else. Often water can be cleaned or reused so those amounts of water are not included in the water footprints in the book. The water footprint of 500ml of bottled water is 5.5 litres: 0.5 for the water in the bottle and another five contaminated in the process of making the plastic bottle from oil. The five litres consumed in making the bottle are as real water as the 500ml you might drink but hardly anyone in business or government accounts for it.

The incredible amounts of water documented in Your Water Footprint are based primarily on research done at the University of Twente in the Netherlands, where Arjen Hoekstra originated the concept of water footprints. The amount consumed to make something varies enormously depending on where the raw materials come from and how they are processed. Wheat grown in dry desert air of Morocco needs a lot more water than wheat grown in soggy Britain. For simplicity, the amounts in the book are global averages.

One of the biggest surprises was learning how small direct use of water for drinking, cooking and showering is by comparison. Each day the average North American uses 300 to 400 litres. (Flushing toilets is the biggest water daily use, not showers.) 400 litres is not a trivial amount; however, the virtual water that’s in the things we eat, wear and use each day averages 7,500 litres in North America, resulting in a daily water footprint of almost 8,000 litres. That’s more than twice the size of the global average. Think of running shoes side by side: the global shoe is a size 8; the North American a size 18. By contrast, the average water footprint of an individual living in China or India is size 6.

Peak water is here

Water scarcity is a reality in much of the world. About 1.2 billion people live in areas with chronic scarcity, while 2 billion are affected by shortages every year. And as the ongoing drought in California proves, water scarcity is an increasing reality for the US and Canada. Water experts estimate that by 2025 three in five people may be living with water shortages.

While low-flow shower heads and toilets are great water savers, the water footprint concept can lead to even bigger reductions in water consumption. For example green fuels may not be so green from a water consumption perspective. Biodiesel made from soybeans has an enormous water footprint, averaging more than 11,000 litres per litre of biodiesel. And this doesn’t include the large amounts of water needed for processing. Why so much water? Green plants aren’t “energy-dense,” so it takes a lot of soy to make the fuel.

Beef also has a big footprint, over 11,000 litres for a kilo. If a family of four served chicken instead of beef they’d reduce their water use by an astonishing 900,000 litres a year. That’s enough to fill an Olympic size pool to a depth of two feet. If this same family of opted for Meatless Mondays, they’d save another 400,000 litres. Now they could fill that pool halfway.

We can do nearly everything using less water. It’s all about smart substitutions and changes, rather than sacrifice and self-denial, but we can’t make the right choices unless we begin to see and understand the invisible ways in which we rely on water.

First published at The Guardian

Treehugger Interview with Your Water Footprint Author Stephen Leahy

Screen Shot 2014-11-23 at 11.06.18 AM

Why care about your water footprint?

 

"Your water footprint" by Stephen Leahy

© “Your water footprint” by Stephen Leahy. Groundwater comes from aquifers that take thousands of years to fill. Globally, aquifers are being drained faster than then can refill.

Margaret Badore (@mbadore) Science / Clean Water

November 18, 2014

We learn in elementary school that water is in a constant cycle of evaporation and precipitation, making our crops grow and flowing from rivers into oceans. While the amount of water on Earth remains fairly stable, its distribution around the globe is changing, and this change is being accelerated by human activities.

A new book, “Your Water Footprint,” by environmental reporter Stephen Leahy, takes a close look at the “virtual water” that surrounds us in everyday life. This isn’t just the water we use to boil pasta or take a shower, it’s the water that’s used to grow our coffee beans and power the local energy plant. As the demand for this kind of water increases, the more threatened our access to fresh water becomes. At the same time, pollution makes vast amounts of water unusable.

I had the opportunity to catch up with Leahy over Skype.

TreeHugger: What were your goals for writing this book?

Stephen Leahy: To help people understand this other aspect of water that we use, that we don’t see. This virtual water concept: the water it takes to make things, the water it takes to grow our food, to make our products, to make our clothing. This is that unseen water that we don’t think about, and because we don’t see it, we’re not really aware of it.

It’s an enormous amount of water that we end up consuming every day without realizing it.

Continue reading

Your Water Footprint: Book Reviews

front cover resized1REVIEWS: 

…exceptionally lucid narration with arresting, full-page info graphics”  – Booklist,  starred review

 

“Leahy, an award-winning Ontario environmental journalist… makes it clear that the most innocent-seeming actions and products are far from water-neutral. — Toronto Star

 

“Leahy drops a tsunami of sobering facts and infographics on the heads of readers who take what comes out of their faucets for granted.” — Kirkus Reviews

 

Journalist Stephen Leahy’s new book about water footprints is a great introduction to the mysterious world of virtual water. – EcoCentric

 

“… answers on our water consumption pour forth in this entertaining and extremely well illustrated book..” — Harvest H20

 

“Leahy’s straightforward, teen-friendly explanations and clever, compelling visuals constitute an ideal introduction to the urgent facts about water.” — Booklist Review

 

Your Water Footprint:  The Shocking Facts About How Much Water We Use To Make Everyday Products

October 2014 Firefly Books, 160 Pages, 125 Unique Infographics only $19.95 Paperback (Also avail in hardcover) Order today

In US:  AmazonPowell’s Books; Barnes&NobleIndiebound

Canada:  Chapters-Indigo Signed copies avail at Blue Heron Books – Stephen’s home town bookstore

UK:  WH SmithAmazonWaterstones

Australia: Angus & RobertsonBooktopia

New Zealand: Mighty Ape

Website for my new book: Your Water Footprint

YWF website logoNew Book Investigating The Enormous Amounts Of  ‘Hidden’ Water We Consume Every Day

By Journalist Stephen Leahy, Winner of the 2012 Prince Albert/United Nations Global Prize for Reporting on Climate Change

It takes more than 7,600 liters (2,000 gallons) of water to make a single pair of jeans. That morning cup of coffee required 140 liters (37 gallons) of water before it found its way to your table—water that was used to grow, process and ship the coffee beans. When we spend money on food, clothes, cellphones or even electricity, we are buying water  — a shockingly large amount of water.

New Website featuring:

Articles: How to save 900,000 litres of water at the dinner table

Sample Infographics

About the Author (including video)

Reviews

Your Water Footprint by Stephen Leahy

http://yourwaterfootprint.me

WATER IS MORE VALUABLE AND USEFUL THAN OIL

The Shocking Facts About How Much Water We Use to Make Everyday Products

Screen Shot 2014-07-20 at 10.28.00 AMYour Water Footprint 

By journalist Stephen Leahy, winner of the 2012 United Nations Global Prize for Climate Change and Environment Coverage

“…a brilliant and shocking exposé on precisely how much water we use…” – Publishers Weekly

Do you know you’re wearing water? It takes more than 7,600 liters (2,000 gallons) of water to make a single pair of jeans and another 2,460 liters (650 gallons) to make a T-shirt. And you’re eating water too. That morning cup of coffee required 140 liters (37 gallons) of water before it found its way to your table—water that was used to grow, process and ship the coffee beans. If you include toast, two eggs and some milk in your coffee, the water footprint of your breakfast totals about 700 liters (185 gallons).

Furniture, houses, cars, roads, buildings— practically everything we make uses water in the manufacturing process. When we spend money on food, clothes, cellphones or even electricity, we are buying water. A lot of water. Generating electricity from coal, oil, gas, and nuclear or hydro power involves the world’s second biggest use of water after food production.YWF graphic -YWF shirt

…exceptionally lucid narration with arresting, full-page info graphics”  — Booklist,  starred review

Your Water Footprint:  The Shocking Facts About How Much Water We Use To Make Everyday Products

Published by Firefly Books:  160 Pages, 125 Unique Infographics, $19.95 Paperback (Also avail in hardcover)

Order on Amazon.com

In Canada:  Order on Chapters-Indigo

In UK:  Order on WH Smith

Career Choice: Abandon Journalism for Public Relations or….?

Screen Shot 2014-09-25 at 3.25.37 PM

Freelancer Stephen Leahy on crowdfunding his environmental journalism

by Rachel Sanders

Stephen Leahy was at a conservation conference in Mexico five years ago when the dire state of freelance journalism became clear to him. After the event, he spoke with several other freelancers, all of whom had received travel awards to attend the event. Most of them had not been able to sell a single story about the conference.

copenhagen-press-pass“These other freelancers were supremely experienced. The former bureau chief from Asia from the New York Times, the former chief of some bureau at Reuters AFP, all these guys had really impressive credentials. And they couldn’t sell any stories as freelancers,” Leahy told Story Board during a recent phone interview.

“And one of the big pronouncements there was the need to protect 50% of the planet. Which is a number that is outrageous and had never ever been uttered before. And I was like ‘wow that’s a really good story.’ But they couldn’t sell any stories. I was the only one who had sold two or three stories.”

Leahy, who is based in Uxbridge, Ontario, says that several of those journalists quit freelancing after this dismal experience. Some made the switch to PR. But he wasn’t prepared to give up.

“People say to me all the time ‘my God, this is amazing stuff, how come I never knew about these things?’ So people want it and I want to keep doing it. How do we make this happen? The only solution I could come up with was, well, they have to pay me directly. Publishers aren’t going to pay, and many of the places I write for can’t pay. Who benefits from this stuff, who wants to see it? The readers. And so why not ask them?”

Over the next few years, Leahy built up an email contact list. The members on his mailing list now number around a thousand. Once a week he sends out a newsletter with links to his most recent stories. Approximately 10% of his newsletters also include a direct pitch for financial support.

“When I first started it was probably a much higher percentage than that. It was probably 50% pitches included with these newsletters. Now it’s declined quite a bit because it’s been pretty stable and I’ve been getting lots of assignments so I haven’t needed it so much,” he said.

Leahy has been freelancing for 22 years. His work has been published in National Geographic, The Guardian, Vice Magazine, Al Jazeera, and The Toronto Star among many others. But with ad revenues dropping, and freelance budgets shrinking, the market is tighter than ever for environmental reporting. Leahy has succeeded in making up some of the income shortfall with crowdfunding. These days, reader contributions account for approximately 20 to 25% of his income.

Leahy believes that his funding model would work with any subject that people care passionately about. But he says it’s also vital that readers feel a connection to the writer in question.

“The subject’s one thing but you also have to want to see more stuff from this writer. It’s a relationship between reader and writer. It’s difficult to do, it takes a long time to build up that relationship. You have to know your audience, you have to build a relationship with them and there has to be some sense of reciprocity. In return for me doing my thing, you help me out. It’s an exchange,” he said.

Leahy int Tom Goldtooth sml - cancun march - renee leahy 2010

To build those relationships, Leahy has had to open up to his readers about his finances and his personal life.

“It’s hard to donate to a person you don’t really know. So I had to open up and explain the situation, the reality of freelancing. Sometimes you get $150 for a story you might have spent two weeks on. Any sensible person would not do that,” he said.

He has tried a number of different funding models – such as asking for weekly contributions and making project-based funding requests – but has found the most success by asking his readers for monthly contributions. And although only a small percentage of his readers offer him financial support, some support him in other ways.

“There are people who do not make financial contributions but they make information contributions or will help me out if I say ‘I’m going to X, Y, and Z to cover this subject. I can’t afford any hotels. Anybody know anyone who could let me stay at their place?’ And that worked out two or three years ago in Bonn, Germany to cover a UN climate meeting,” he said.

Though his published work covers weighty topics, Leahy says some of the most difficult writing he does is in his weekly email newsletters.

“The asking for money thing, of course, was difficult. But it was definitely as difficult to be open and more personable with other people. To be a real person, not just a byline. To say ‘yes I welcome your comments and ideas and I want to have a dialogue,” he said.

“I spend a lot of time editing my own stuff and thinking ‘I’ve got to get this into 200 words or less.’ Nobody wants more email spam, right? So it’s important to be really interesting every time, not just once in a while.”

Despite the difficulties involved in making a living as a freelancer, Leahy is committed to the career.

“You get to meet really interesting people,” he said.

“I had a corporate career for a few years and one of the reasons I gave it up is because I found the folks in the business community not particularly interesting. When I started freelancing, I started writing about farming and agriculture. And I thought ‘my God, farmers are way more interesting than these corporate CEOs. There’s much more to them.’”

And the people aren’t the only thing that Leahy finds interesting about freelancing.

“You get to learn all the time. And because I’ve been lucky enough to mostly write about what I’m interested in, it’s never boring. It’s never easy, but it’s never boring. And I get to choose not only what’s interesting but what I think is important,” he said.

“Freelancing allows you to use your time in the way you want to use it.”

You can contact Stephen Leahy through his website to join his mailing list or ask questions about his crowdfunding model. And you can find him on Twitter at @StephenLeahy.

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